How to Craft a Vision And Mission Statement For Your Business?


Have you ever wondered why some customers stay loyal to your business? Does your mission statement reflect the way you treat your customers and conduct your business? Is there room for any innovation in your vision or mission statement?

Customers prefer certain brands due to the exceptional customer experience that they offer. They form a connection with the brand and stay loyal. It is not easy to find loyal customers.

Your company’s vision and mission statement must create a connection with your customers for them to stay loyal to you. This will increase your profitability and develop your brand.

You have learned about how to start a business, in this post. The next logical step is to craft that inspiring Vision and Mission Statement. However, before we look into inspirational company visions and mission statements, let us first understand what a vision statement actually is.

How To Craft An Inspiring Vision And Mission Statement For Your Business? 13 Real Examples

Inspiring Vision And Mission Statement

What is a Vision or Mission Statement?

A vision statement describes what the company is aiming for. This statement helps reveal the “where” of the business and also reflects the brand.

For example, the vision statement of Teach for America is, “One day, all children in this nation will have the opportunity to attain an excellent education.

A mission statement is more action-based than a vision statement. It helps the customers recognize the goals and objectives of the brand. As the company grows, the goals and objectives will change, and so does the mission statement.

EASY Mission Formula = Action-Verb+YourCustomers+Improving/Resolving A PROBLEM they Have

Generally, both the vision and mission statements are combined to form one mission statement. This mission statement displays the purpose and vision of the company and its drive too. 

13 Inspirational Company Vision and Mission Statements and What we Learn from them?

  1. Tumblr. –

“To empower creators to make their best work and get it in front of the audience they deserve.”

Tumblr is a microblogging and social networking website founded by David Karp in 2007 and currently under the ownership of Automattic. Users can post multimedia and short content on their blogs. Users can also follow other blogs and even keep their blogs private.

Their mission statement denotes how dedicated and supportive they are to their users to create content.

  1. Amazon.com – 

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Amazon.com is a multinational company focussing on e-commerce, cloud computing, and digital streaming. It is also one of the Big Four technology companies, along with Google, Apple, and Facebook. Jeff Bezos founded this company in Bellevue, Washington, in 1994.

It started as a marketplace to sell books and expanded to sell electronics, software, apparel, and much more.

Being an e-commerce giant, their mission statement dictates their commitment to the customers and online shopping.

  1. LinkedIn – 

“To connect the world’s professionals to make them more productive and successful.”

Launched in 2003, LinkedIn is an employee-oriented social media platform that operates on websites and mobile applications. It is mainly an application for professional networking where employers can post job opportunities and job seekers post their portfolios and CVs.

Their mission statement denotes the platform’s purpose to connect employers and employees so that opportunities don’t go wasted.

  1. Facebook – 

“To give people the power to share and make the world more open and connected.”

Facebook is one of the most popular social media platforms in the world. It was launched in February 2004 and was initially limited to Harvard students. But since 2006, anyone who is at least 13 years old was allowed to register themself as a Facebook user.

Their mission statement talks about sharing and connecting with the open world. What better way to describe social media than that?

inspiring vision and mission statement
  1. Twitter – 

“To give everyone the power to create and share ideas and information instantly, without barriers.”

Twitter is another popular social media platform famous for microblogging. Users can post tweets and interact with other users via messages. Tweets were restricted to 140 characters but got doubled to 280 characters in late 2017.

For a platform where you can tweet out whatever is on your mind, the mission statement denotes exactly the same. You can tweet anything and everything. You can also share your ideas and information almost instantly.

  1. Paypal – 

“To build the Web’s most convenient, secure, cost-effective payment solution.”

Paypal is an online payment system that supports online money transfers as opposed to traditional paper methods. All you need is to link your bank account to Paypal, and you can send money to anyone. It also acts as a payment gateway for online vendors and auctions sites. However, it charges a fee for it.

Their mission statement talks about how they are the perfect payment solution for online transactions.

  1. Uber – 

“Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”

Uber is a popular cab hire service that also supports food delivery, package delivery, and much more. It is a San Francisco based company with operations worldwide. 

Since Uber started out as a cab service, its mission statement talks about connecting drivers and riders through an application.  It opened up for possibilities for drivers as well as riders.

  1. BBC

“To enrich people’s lives with programmes and services that inform, educate and entertain.”

The British Broadcasting Corporation or BBC is a public service broadcaster. It is one of the world’s oldest national broadcaster. It was founded in 1922 as British Broadcasting Company but was renamed to British Broadcasting Corporation in 1927.

It is mainly popular for its 24-hour news service known as BBC World News. However, it also has various other programmes and services.

The mission statement talks about how they provide programmes and services and to inform, educate and entertain people.

  1. Tesla – 

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

Tesla is an electric vehicle and clean energy company with its headquarters situated in Palo Alto, California. It was founded in 2003 by Martin Eberhard and Marc Tarpernning. They manufacture electric vehicles and also specialize in battery energy storage from home to grid-scale.

Tesla is quite successful in the electric vehicle segment and even recorded four profitable quarters in a row from July 2019 to June 2020. Their mission statement depicts how involved and dedicated they are to the eclectic car market. They aim to revolutionize the automobile industry by promoting cleaner vehicles.

  1. Sony – 

“To be a company that inspires and fulfils your curiosity.”

Sony corporation is a Japanese multinational corporation founded in 1946, with headquarters in Minato,  Tokyo. It is one of the largest music entertainment business in the world and also the largest video game console business. They also lead in the manufacturing of electronic products for consumers and businesses.

Since Sony has wider business operations, its mission statement talks about being a company that inspires and fulfills curiosity.

  1. Forbes

“To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”

Forbes in a popular business magazine company that publishes biweekly magazines on various topics such as finance, industry, investing, and marketing. It is well known for its lists and rankings.

Their mission statement clearly shows that they are here to deliver information to their audience about various ideas and technologies.

  1. The Walt Disney Company

“To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”

The Walt Disney Company or Disney, is a mass media and entertainment corporation based in Burbank, California. It was founded in 1923 by Walt and Roy Disney as the Disney Brothers Cartoon Studio. It emerged as the leader in the American animation industry and expanded to live-action film production, television, and theme parks.

Being an entertainment company, their mission statement contains words like ‘entertainment’ and their drive to entertain their audience.

  1. Microsoft

“To enable people and businesses throughout the world to realize their full potential.”

Microsoft is an American multinational company based in Redmond, Washington. They develop and sell computer software, electronics, and related services. They are the proud developers of the Windows Operating System and the popular Xbox consoles.

Their mission statement talks about being a business that enables people to connect and realize their potential.

Final Thoughts

Finding the right mission statement for your company can be a daunting task. I hope you understand what a vision and mission statement is. Our list of 13 inspirational company mission statements may help you develop a statement of your own that speaks for your business.

Every company has a unique mission statement, and your company should have one too!

Emidio Amadebai

For the past 2 years, I have been working as the head of Customer Experience, Sales, Marketing, and Customer Finance at an international pay as you go solar home system company working in rural areas in Africa. After my previous 7 years working in B2B, IT&Telecoms industry, as a Service Delivery and Project Manager, having worked with Vodacom, Huawei, and other multinational companies. My job is to make sure we improve the lives of thousands of families, with access to electricity, utilities (radio, TV, lights), doing our very best so that they get the best-in-class customer experience, and succeed in acquiring the products for themselves.

Recent Posts