7 Key Elements for Effective Corporate Communication


Communication is the key to the success of everything, whether in the family, at the university, at work, and within society.

When we relate to people, we must guarantee fluent communication. This makes problems to be solved quickly and effectively. It also ensures the longevity of the relationship of two people or a company with its customers.

In the business sector, it is important to maintain corporate communication, which means knowing how to talk to your company’s employees and customers and the general public.

What happens is that. Not all companies can develop corporate communication, even if they are successful in their sales or in business marketing. If they do not have good communication with customers, they may be on the throne for a short time.

Below is a list including the seven skills or elements for effective corporate communication, which we will discuss in detail later on. Stay with us until the end so you don’t miss any important data that could be useful for your company.

  • Be open to Listen
  • Improve non-verbal communication
  • Public Relations
  • Keep up good internal communication.
  • Inspiring Actions
  • Communicating with the media
  • Written Communication

You may be wondering what is corporate communication or why my company needs it. On the other hand, it may not look like something important.

The fact is that it is the small details that make the difference. What makes a business gain notoriety in its field of action is the differential that this will bring to its customers.

Infallibly corporate communication is one of these details that will make a big difference in the way your company conducts business and will also guarantee a good image before the public.

What is Corporate communication?

Corporate communication can be defined as the way in which organizations or companies communicate or do business that can be done internally or externally with the audience, and that creates favorable points of view among the people on whom the company depends.

They are usually messages that organizations or companies send to their target audience. this can be done by employees, consultants, journalists, partners, or any individual in general.

The objective of these companies is to make communication and transmit the message to the interested parties, transmitting knowledge, credibility, ethics, and content that adds value.

Why is Corporate communication important?

Every company that has a vision of growth must have corporate communication as one of its priorities. We will cite some reasons why you should invest and give special attention to communication in your company: Corporate Brand, corporate and organizational identity, responsibility, reputation, and crisis communications.

So, now we are going to examine in detail the seven skills that are the key to corporate communication. It should be noted that there are several other skills, but we selected these because we believe they are crucial for those who are just starting out, but also for those who want to boost their company.

7 Key Elements for Effective Corporate Communication

1. Be Open to Listen

We had already mentioned at the beginning of the article that communication is the key to the success of any company, that in fact, this is a skill that every senior leader must develop, knowing how to communicate with his collaborators, his employees, and partners.

A Leader must know how to listen carefully, and whenever he does so, he must be in a way to understand and not rush to respond immediately. And when it comes to responding, it should be in a suitable way.

Knowing how to listen also means having the ability to sift through all the opinions and suggestions given by employees, customers, and the general public. And separate what is most relevant to you as a leader and to your organization.

We made a whole article detailing this point, with videos from experts sharing tips on how to more effectively listen to your employees and to people in general.

Highly Recommended: 4 Tips on How to Effectively Listen to Your Employees

In most cases, when an organization or company leader is an open person when it comes to listening to its employees or employees, the reasons for complaints are few, and they always work committed and motivated.

Finally, one of the principles of Leadership is to listen to those you are leading, accept their suggestions, and, most importantly, listen to the person in charge of the information you are going to share with the external public.

2. Improve Non-Verbal Communication

nonverbal communication, one in which a person uses body language, is often an instinct when a person speaks. we usually use arms and facial expressions as a way to communicate

And when it comes to corporate communication, you need to know how to control and control body language so that it doesn’t sound intimidating or so that it doesn’t seem like a sign of a lack of self-confidence.

Learning to control your body language, facial expression, eye contact, and other non-verbal tips is important when considering your level of body communication skills.

Most of what you say is actually communicated by your physical cues or body language, not by what you physically verbalize.

Developing these skills will make your employees, customers, and collaborators feel comfortable talking to you, and more than that, a good attitude when speaking can raise your status before others like you.

Highly Recommended Article: How to Improve Non-Verbal Communication

3. Public Relations

We can define Public Relations as the activity that creates and executes relationship and communication strategies to achieve business goals. It is also one of the things that cannot be missing within an organization.

Since Public Relations manage relationships between companies or institutions that relate to each other, it is crucial that a leader knows how to introduce himself and, above all, how to communicate.

Communication in the business sector is very important in the sense that it is not possible to have a well-structured organization without having well-constructed communication.

Public relations and its application by the managers of an organization or company will guarantee a good image in the eyes of the general public because its function is to unite interests to ensure a healthy environment between two or more organizations.

Another thing to note is that a Leader does not always need to personally discuss business strategies with other organizations. he just needs to have a specific department that handles public relations in order to get the job done.

And when this is the case, the person in charge of the department dedicates all his time working to ensure that the company has medium to long-term growth in terms of image and status.

Read more here: Public Relations: Definition, Types and Function

4. Keep up a good Internal Communication

We can say that relations with the external public are essential for a company to gain visibility and win the admiration and trust of its customers. 

However, in order for there to be a good relationship with the external public, it is necessary to start by ensuring good internal communication in a company because, without this, it is unlikely that a company will develop or gain the proper notoriety in the market.

In short, internal communication is nothing more than a set of actions that aim to facilitate the transmission of strategic messages within an organization.

With that said, it is also important to mention that internal communication is the one that will ensure that employees are aligned not only with the official speech of the corporation but also with the objectives that it intends to achieve, such as growth, project development, and others.

How to ensure good internal communication?

There are several ways to improve communication within a company. Among many, we will highlight those that are crucial and with almost immediate results.

  • Centralize the information

First, centralize the information. The difficulty in accessing information has been a problem in companies, especially the large ones. What happens is that when the information is spread, it makes any search difficult, something that can be avoided when there is good communication.

  • Be transparent

Be transparent with employees, whenever giving a task to a worker or a work team, give all the letters and explain clearly what each one should do and why he should do it. The opposite of this can harm the team and even the company.

  • Eliminate bureaucracy

On the one hand, it can make you feel important or respected, but on the other hand, it can consume time that would be useful for other things.

Let’s imagine the following scenario: an employee needs written permission every time they access a file. This will consume at least 20 minutes of your day. That is, each employee loses more than one hour of work per week. Multiply that by the staff, and you will see the size of the loss.

Make your company more agile and dynamic by eliminating anything that may be a barrier for your employees so that results can be achieved quickly.

  • Invest in internal communication channels. 

Another element that today is almost indispensable for internal communication in a company is the way employees communicate with each other within the institution.

The main channel to ensure internal communication in an optimized way is the internet, through which it is possible to facilitate the exchange of information between distant areas, as long as you have the right tools.

And to ensure that no one outside the company has access to the shared information, it is recommended to use a private network for communication, such as the intranet, which is mostly used in these situations.

Read more about How to Improve Internal Communications, Here.

The solution also involves investing in customer service systems that help coordinate teams in the process of attracting customers and deliver the best service to the public without any difficulties.

Listen to several experts in the field of brand communication sharing their views on the importante of corporate communication.

5. Inspiring Actions

Doing or taking actions that inspire your employees is an infallible strategy both to communicate with them and to keep them close, and you probably know that good practices make employees gain motivation.

In life, all of us have someone or something that inspires us to do something or to be something, so when you as a leader make inspiring actions, the chance that your employees will follow your steps is high, there will follow your example.

This is why you always have to work to improve your image before your employees because that is what will make them believe in you and in your company, is the reason they will respect you and not have fear.

How can You Inspire and Engage your Employees?

Well, you can inspire your employees in a variety of ways such as celebrating victories, besides delegating, talk to them and tell them how good the task they were doing is doing, give bonuses to the most committed employees, and not least, promise bonuses to others so that they can redouble their efforts.

Be the first to get to the company on time, brief your employees once a week to discuss business strategies, let them have a word on the company’s decisions (you can filter them later), give a bonus to those who have shown good work, and tell others to do the same.

It is also essential to show your corporate skills to your employees, and not only to the external public, but they also need to see how your skills are inside the company, this will inspire them to address you formally and develop corporate culture (which we are going to talk down below on this article) about with you and between them. 

Employees are inspired by a charismatic leader, one who spares no effort having a happy and motivated work team. These actions make all the difference in the quality of the final product and beyond. External relations or external or business communication is only possible when the environment within the company is good and inspiring.

Read More about 5 Ways Leaders Inspire Action…

6. Communicating with the Media

Here’s something that can elevate your company’s image but can also tarnish your company’s image. Communication with the media must be handled in a very delicate way, and we will explain why.

Any mistake can discredit your company, any badly written information, any bad message for putting the institution at risk, and it is not for nothing. Everyone will be watching.

All information to be shared with the media must be thoroughly checked beforehand because every language or corporate communication requires that the text be well worked on so that it can maintain existing relationships and open the door to new business opportunities.

In the case of a press conference, a recorded video, or anything that requires the presence of a representative of a company, he must be properly prepared and must train the topic that will speak in advance, train the diction, and be prepared for possible questions.

Another important factor to take into account when communicating with the media is posture. It is a fundamental element, from the costume to the body language, your facial expression must demonstrate firmness so that you can convince the public that you know and are aware of what you say.

How to be a good corporate communicator?

Without going too deep on it, we have to say that it is difficult to reach a corporate communication ladder without good communication skills, and for that to happen, you must invest your time in learning how to be flexible and be curious to learn more, think before speaking, develop the habit to read and passion for your work.

Read More on this in this article: Corporate Comms: 5 Ways to Handle the Media

7. Written Communication

it is the oldest and most common means of communication in companies. It is usually done with formal language, either by employees or by the institution’s senior leader.

Written communication is one in which, instead of a person speaking on a certain subject, a letter or information note is made with the aim of informing a certain person or target audience.

A good part of a company’s internal affairs is dealt with through letters, whether digital or physical. Hence, ensuring that this element is fully complied with is essential, and as we have already mentioned above, eliminate bureaucracy or reduce it so that documents do not take too long to wait for a response.

Now, going to corporate communication, all communication done in written form must be done by someone previously indicated to work in that specific area to ensure that the information will exceed the expectations of the reader or potential customer.

In addition to corporate communication, another essential element, and by the way, add to the first, is the corporate culture. Yes, it is necessary to develop good corporate culture skills, more than reading, writing, or corporate communication skills. The solution also involves the dressing.

You must learn to dress appropriately and according to the environment in which you will be inserted. This does not mean that you need to be formally dressed at all times. You can also dress casually, but always with a responsible look.

Read More about Written Communication…

Conclusion

it is safe to say that most people or companies that intend to establish themselves in the market, or that intend to fortify their name and improve their image, follow these tips and develop others with the intention of putting the institution in a good position.

You may be wondering if these tips are worth implementing, and the answer is yes. At some point, by these tips in practice, it may mean a monetary investment, but it will be worth it. It may be necessary to remember that no investment is made in vain. When properly applied, it always generates good results.

Developing corporate communication skills not only helps the growth of the company and be well regarded or respected by the external public but also helps to ensure a good working environment. Your employees will look at you as a charismatic leader. They will always feel firmness in your words when these skills are already developed.

Emidio Amadebai

For the past 2 years, I have been working as the head of Customer Experience, Sales, Marketing, and Customer Finance at an international pay as you go solar home system company working in rural areas in Africa. After my previous 7 years working in B2B, IT&Telecoms industry, as a Service Delivery and Project Manager, having worked with Vodacom, Huawei, and other multinational companies. My job is to make sure we improve the lives of thousands of families, with access to electricity, utilities (radio, TV, lights), doing our very best so that they get the best-in-class customer experience, and succeed in acquiring the products for themselves.

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